Utilizing vast experience with communities, multiple stakeholders, we have an ability to look at your problems through uniquely appropriate lenses. The ultimate purpose is to look deeper at your customer. We see your customer as a being a member of society and, in working in developing nations, we identify their potential for societal integration.
This outcome is a revitalization of your strategy, where you are investing resources into the hearts and minds, the soul, of individuals within your community. We start by asking, how does your product or service that you deliver, impact this being? Can we address their issues in some way? This allows your product to become more embedded in a market and experience more rapid growth, because society sees it as intrinsically valuable.
We use strategies that address the value chain, that address the employee and consumer satisfaction in a very customized way in order to create differentiation in the market. The goal is to gain sufficient customer adoption so that it becomes the new norm and your competitive advantage. We also use employee engagement, satisfaction, training and development for your workforce to create a synergistic corporate, employee and consumer culture that sets your brand apart positively.
Our approach is at its heart about community involvement, drawing from real experiences, engaging by using multiple lenses and educating and communicating at all levels, we create dialogue and build a community and shared prosperity through a sustainable framework in the most difficult circumstances.
Who we are
Better Business Enterprises is a consulting practice working in difficult regions with sustainable methodologies. We are comprised of globally experienced practitioners with over 120 years of combined experience.
Shainoor Khoja – CEO, Visionary and Community Director Cheryl Kiser – Social Innovation and Education
We are actively working on the ground in difficult regions and can provide unique insight into where investments and resources can be utilized for the greatest effect.
We look at an industry and sector with the question ‘how can we participate in a unique way that is better?’
We provide western organizations with the ‘eyes’ to see what is happening in the developing world.
We examine the whole value chain of a business, integrating sustainability throughout the process by developing customized innovative methods.
We examine business with a multi-faceted sustainable approach related to product or service enhancements including models of delivery that create differentiation.
We ensure that any investment is being utilized to create triple bottom line sustainable value.
In tough places
We work in areas that impact regions in the toughest climates, more often than not, they are active conflict zones. There are problems today in the developed world. A lot of the community is dependent on state aid. People cannot get jobs. Whilst we know that business should not be in the business of social work, we do believe that business has a responsibility to give back to society.
Where ever it may be, Afghanistan, Kenya, Canada, we ask, how do you engage society, how do you provide tools that are integrating those members of society that comprise the companies existing and emerging customer base. However, we do not believe it should be done because it’s a good thing to do, it should be done because it makes good business sense: more disposable income means more people to grow your business and more people to use your products and services. It creates the environment, society and economy where everyone will prosper, at different levels.
About SHAINOOR KHOJA
Shainoor, the principal, holds several board positions: Social Venture Networks, FOCUS Humanitarian Assistance Program, Vision Spring and MODiSE (telemedicine). In addition, she has developed relationships with organizations that are local as well as international businesses, NGO’s and civil society organizations and academia. Examples include Blackberry GCC, Saudi Telecom Company, Mobily and Etisalat, Vendtek, MoreMagic, Qrew, Babson College, Bainbridge Graduate Institute, UAE Chamber of Commerce, Cisco, Dubai Cares and others and has since successfully closed a number of transactions.
Shainoor’s current role as Managing Director, Roshan Community, at Afghanistan’s #1 mobile operator concluded in December 2011. Since 2004, Shainoor has been an integral part of the fund raising cycles for Roshan that have raised in excess of US$180 million for the company. Shainoor’s contribution has been focused around innovative strategies that bring strategic value to the growth and development of the group companies. This has entailed incubating initiatives and evolving them into viable commercial products that go to market. Her focus has further been to address lenders requirements for social and economic development increasingly being termed impact investing.
In addition, Shainoor has used her contacts and experience in emerging market fund raising to further attract financing from developmental finance institutions for specific projects.
Shainoor is also on the board of Governors for IDRC which is part of Canada's foreign affairs and development efforts that invests in knowledge, innovation and solutions to improve lives in the developing world.
She is also on the Global Leadership Diversity Exchange which is a network of Global thought leaders. Shainoor is also a member and Governor of the Canadian World Youth board which is a program for the youth looking to gain leadership experience through participation in community-driven development projects.
2004 – 2011
Roshan, Afghanistan Managing Director CSR
Responsible for CSR, mobile money, alternative energy initiatives and telemedicine Building relationships with Afghan government and external organizations.
At a strategic level ensuring a positive perception of the company within the market
Maintaining relationships with academia (Harvard, INSEAD, Princeton, Berkeley, Babson)
1997 - 2004
Austin’s Limited, UK (import / export of non-prescription pharmaceutical products)
Responsible for market research, developing and delivering business plan
From start up to an annual net profit growth of 50%; annual revenue US$1.4 million
1985 – 2004
Medical Practices, UK, Canada, Poland, Pakistan
Start-up, market research, site search, finance, purchase, developed and delivered on plan Professionally managing a full clinical load and working with a multidisciplinary team.